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David Abernathy. He's the man who's confident in virtually every aspect of life. He even performed open-heart surgery with a ballpoint pen when he was 24. He might even be a lost member of the Tenenbaum clan. Despite all that confidence, he wouldn't be able to buy a car without Cars.com, apparently.

David Abernathy was literally born confident. He dove headlong into every challenge and opportunity life presented him, with great success. Whether it was successfully negotiating a later bedtime at three years old, or performing open-heart surgery, in a crowded opera house, with a ballpoint pen. Despite all his confidence he always uses Cars.com when buying a new car. The ad closes with Cars.com’s tagline, “Confidence Comes Standard.”

The commercial starts with the birth of a child, a brilliant child named David Abernathy who shakes the doctor’s hand to congratulate him on a good delivery. In grade school, he wins over an older girl with the simple line, “call me”. He’s a hero who saves the class rabbit and goldfish and performs open heart surgery with a clicky ball point pen. Yep, a downright genius.

But even David Abernathy is scared of buying a car. But he is smart enough to get help from cars.com.

That’s the basic premise of the David Abernathy commercial, and from the looks of it, it’s going to be successful. People will remember David Abernathy, and now they’ll probably go to cars.com.